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Elder Lister
If you don’t get a window seat at a top London restaurant it could be because you’re too ugly and will put off other customers, a new documentary claims.
Researchers on Channel 4 show Tricks of the Restaurant Trade discovered the best-looking diners were seated near windows to entice customers while less attractive customers were hidden away near the rear.
The programme sent four models into three high-end London eateries where they were led to so-called “golden tables” – the most prominent ones near the front.
But when co-host Adam Pearson, who suffers from the condition neurofibromatosis which leaves his face covered in tumours, went into the venues he was either told there was no room or led to the back.
He said: “It's disappointing. The next time you get sat at the back of the restaurant, now you know why.”
The restaurants visited in the programme, which starts tonight, have not been named.
But celebrity chef and restaurant owner Simon Rimmer, who also hosts the documentary, explained: “Every restaurant has a golden table where they sit the best-looking customers.
Adam Pearson was either told there was no room in the restaurants or sent to the back / Channel 4
“A restaurant’s clientele give off a certain message about the place. Good-looking customers attract more people and make you more cash, so you sit them where they can be seen."
And Neil Gill, who owns Season Kitchen in Finsbury Park, said: “Everybody likes to associate themselves with cool people and good looking people.
“You want to feel like you are eating in a restaurant where there are other cool people.”
Top London restaurants 'sit ugly people at the back'
If you don’t get a window seat at a top London restaurant it could be because you’re too ugly and will put off other customers, a new documentary claims.
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