NMG has been innovating tangu enzi zake wamejaribu paywall but for some reason wakarudisha freemium its time they admit their ICT growth strategy has flopped
In 2016
NMG embarks on implementing a new strategic direction
In the past few months, we have embarked on implementing a new strategic direction that ensures we secure our current business and position the organisation to win in the future. To achieve this, we are cognisant of the changing trends in which individuals are consuming our products. In line with this new reality, we are reorganising ourselves with the objective of transforming the Group into a modern Twenty First Century digital content company embracing a digital/mobile first business model.
This was 2021
The Nation Media Group (NMG) has partnered with venture capital (VC) firm Antler East Africa to tap its expertise in identifying and nurturing innovative digital content.
This is part of the Nairobi Securities Exchange-listed firm’s multi-pronged growth strategy.
This is part of the Nairobi Securities Exchange-listed firm’s multi-pronged growth strategy.
www.theeastafrican.co.ke