How the original fake brands get you

[upepo]

An interesting observation is that too many people end up buying low-quality electric appliances and electronics even when they have the knowledge to make better decisions and the means to purchase something better. Marketers of such merchandise have devised a clever scheme of snaring customers. Below are some of the commonly used tactics.

• The products have attractive aesthetics, sometimes rivaling original brands
• They will be displayed in attractive arrangements
• They will be displayed in large numbers, often crowding out original brands
• They will be about 25% cheaper than original brands
• The products come in colorful and attractive packaging and advertising materials
• They bear names suggesting European origin

These tactics help to sway customers at the point of purchase, including customers who had a different brand in mind. Remember, such brands pay premium prices for the shelve space they hog at supermarkets.

 

[Ngimanene na Muchere]

Aren't these just white label products? They just lack the brand appeal that big brands scare us with

 

[shocks]

Aren't these just white label products? They just lack the brand appeal that big brands scare us with

Hii si viazi bana, not all appliances are created equal

 

[Ngimanene na Muchere]

Hii si viazi bana, not all appliances are created equal

I know, these are tier 1 factory products

 

[Masgwembe]

Acheni tuuze malimali. Advertising and Marketing tactics is what these companies rely on for sales.

Bentley and Maybach are brands sold in Kenya but you never see them being advertised to the general public.

 

[Ngengere]

If you can afford Ariston Or Belo, go for it. Achana watu walipukiwe na Ramtons zao kwa kipooole