upepo
Elder Lister
An interesting observation is that too many people end up buying low-quality electric appliances and electronics even when they have the knowledge to make better decisions and the means to purchase something better. Marketers of such merchandise have devised a clever scheme of snaring customers. Below are some of the commonly used tactics.
These tactics help to sway customers at the point of purchase, including customers who had a different brand in mind. Remember, such brands pay premium prices for the shelve space they hog at supermarkets.
- The products have attractive aesthetics, sometimes rivaling original brands
- They will be displayed in attractive arrangements
- They will be displayed in large numbers, often crowding out original brands
- They will be about 25% cheaper than original brands
- The products come in colorful and attractive packaging and advertising materials
- They bear names suggesting European origin
These tactics help to sway customers at the point of purchase, including customers who had a different brand in mind. Remember, such brands pay premium prices for the shelve space they hog at supermarkets.
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