how brands can be affected by events

[Mike Sonko]

Corona beer is going through a strange time with the emergence of the corona virus, is this bad or good for their brand?, they could end up riding the wave or having their brand ruined by something they could not have foreseen. something similar happened to Toyota when they released the toyota isis, it seemed like a good name until a terrorist organisation took up the same name, toyota was big enough to survive such a situation. In summary, brands are very sensitive.

 

[It's Me Scumbag]

You mean like this

 

[MbitikaZetu]

Its popularity will not be affected in any way by the virus

 

[123tokambio]

Hata hio virus iitwe Heineken, walevi bado watakunywa tu....
If Isis was using the Toyota ISIS as their brand, hapo ingekuwa labda.... But on the other hand, most of these terror groups prefer the Land Cruiser as their war machine, cementing that already proven fact of it reliability and survivability in harsh conditions....and sales keep going up worldwide...