How much was wasted here?

Hata kuweka advert CNN hawawezi.
Putting an advert on CNN is very expensive and prestigious but is it guaranteed to bring tourists? How many Kenyans have gone to Malaysia since they started advertising on CNN.
Once again I proffer that this campaign here is for improving the general brand awareness so that Magical Kenya will be among the options one considers if the decide to travel rather than a "buy youurself one today" kind of persuasion ad.
 
We blame the Kenyan government for wasting tax payers money by advertising on London buses
We praise Rwanda for shrewd use of tax payers money by advertising on the shirt of a London team
The Kenyan glass will always be half empty.
Problem is, our spending is always inflated and our leaders lack integrity and transparency.
 
Whenever the bans are lifted, many people will subconsciously remember the ads and a Kenya holiday will be Top of mind.

These clearly are targeting the working class who use the buses daily and a holiday never sounded like a bad idea to get away from the daily grind.
 

Attachments

  • 77B94489-3C4C-4E2C-B39E-B7459AE51869.jpeg
    77B94489-3C4C-4E2C-B39E-B7459AE51869.jpeg
    2.7 MB · Views: 97
Back
Top