However, the reason this was possible is that the perceived risk for Peerby users was likely minimal. Peerby's user base was still relatively modest, which meant they were not an interesting target for https://mlsdev.com/blog/120-how-to-build-a-good-dating-app . Peerby mainly dealt with lending low-value items (like power drills) for free. There was no monetary transaction involved, which already helped—people are always warier when they need to spend money. The worst thing that could happen is that someone breaks your drill and refuses to pay for it, but even then, the loss is minimal. Peerby started their operations from Amsterdam, a relatively safe city, and their early adopter users were young "hipsters" who, in general, were eager to trust their peers.