Like Coca-Cola, Safaricom is Constantly Rebranding Itself

[Farfetched]

In 2017 the company adopted a new slogan "Twaweza" after using "The Better Option" slogan for more than 15 years. In 2018 it adopted the "Tuko Nawe Kila Wakati" slogan. Now in 2019 they've come with a new one: "For You."

I think this a good move for the company as it seeks to attract the milennials. Young people need new catchphrases all the time and that's what Coca-Cola has been doing for years. You can even see it in their visual ads. Kudos to safcon on this one.

 

[Hakimoto]

Ni wezi

 

[Farfetched]

Ni wezi

Kwanza wa data bundles

 

[mkenya_alisi]

In 2017 the company adopted a new slogan "Twaweza" after using "The Better Option" slogan for more than 15 years. In 2018 it adopted the "Tuko Nawe Kila Wakati" slogan. Now in 2019 they've come with a new one: "For You."

I think this a good move for the company as it seeks to attract the milennials. Young people need new catchphrases all the time and that's what Coca-Cola has been doing for years. You can even see it in their visual ads. Kudos to safcon on this one.

101 of marketing class. Good obervation

 

[Encore]

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