This is the timeline:
1. Ratcliffe got drunk in a bar with a pal
2. Ratcliffe remembered he had a tonne of money
3. Ratcliffe remembered the Defender was going out of production
4. Ratcliffe was sad that such an iconic car was coming to an end when old warhorses such as the LC70 and the Benz G Class were still soldiering on profitably
5. Ratcliffe decided to act
6. Ratcliffe got drunk again and decided to start a car company under his petrochemical megacorp
7. Lacking a name for the car, Ratcliffe named it after the bar he was getting drunk in, called The Grenadier
8. Ratcliffe took his pile of money to Land Rover and offered to buy the tooling for the now dead Defender
9. Ratcliffe was told to get lost by Land Rover
10. Ratcliffe got lost as instructed
11. Ratcliffe remembered he didn't become successful by giving up easily
12. Ratcliffe said to hell with Land Rover and started work on the now-baptized Grenadier 4x4
13. Land Rover caught wind of what Ratcliffe was up to
14. Land Rover decided to put an end to that bullshit immediately
15. Land Rover took Ratcliffe to court over copyright infringement
16. Land Rover was told to get lost by e court in a spectacular display of karma coming back to bite you
17. Ratcliffe laughed his ass off
18. Ratcliffe sent me an email asking if I can attend a Zoom meeting with his people so that he can talk to me about the Grenadier
19. Ratcliffe didn't actually email me, it's his assistant called Astrid who did
20. Astrid is the head of Ineos' motor division in sub-Saharan Africa. I honor her invite but she makes me sign an NDA saying I won't mention anything about this until the midnight going into July 1st 2020
21. Land Rover continues to suffer indignity from insults thrown at them over the pile of
they call the new Defender
22. To add insult to injury, TATA says if anybody wants to buy Land Rover from them, they should inbox for price
23. Here we are now with Land Rover fans trying to grab back a little face by claiming the Ineos Grenadier is a rehashed Defender
It may look like a Defender but it's not a Defender. Also it's generating a lot of excitement globally following the reveal
ineosgrenadier.com
