upepo
Elder Lister
Increasingly, businesses in the country are beginning to wake-up to the reality that advertising can provide a competitive edge. This trend can be deduced from the huge number of small businesses advertising their wares on different platforms on the Internet. Platforms line jiji.co.ke (formerly OLX) are today flooded with businesses jostling for advertising space despite the fact that they were originally meant to help individuals dispose of unused items. The issue with too many businesses crowding to advertise on one platform is that advertisements often get buried in the resulting mess. As a result, the effectiveness of the adverts in drawing in new customers is curtailed significantly. Given this situation, the alternative is for businesses to open their own websites or social media pages. However, such websites are likely to remain unknown for a long time for a number of reasons, chief among them being the expansive promotion needed to publicize the site and the limited merchandise a single business has to offer.
For individuals dreaming of making online investments, this could be the most opportune moment to venture into the field of advertising. The scheme here involves providing dedicated advertising websites for particular products or product categories. You simply need to troll through Jiji.co.ke to identify products that deserve a category of their own. Specialized advertising comes with a number of benefits for both businesses and customers. For instance, businesses who advertise on such specialized sites are assured of greater exposure of their merchandise when compared to advertising under jiji.co.ke or own website. Second, the adverts placed in a dedicated site will be fairly permanent, meaning that customers can refer to them whenever they want to make purchases. This is unlike the adverts in jiji, which have a short expiry duration. For customers, specialized advertising sites present them with a broad choice under the same location. Here, customers can easily compare varieties, quality, and prices on the same site. For instance, if all tile adverts were featured under the same website, it is easier for customers to make comparisons and arrive at an optimum decision.
The next question might be; how do you get the advertisers to your website? The answer here is simple. Just fish them from jiji. Remember, you are offering them an additional advertising platform that offers better features. One important caveat, which many online entrepreneurs tend to ignore, is to never charge clients before they perceive the value of what you are offering. In this case, the adverts should be free until they build enough following and impact on businesses. When businesses derive real benefits from the advertising, they do not need much persuasion to pay up. And that, ladies and gentlemen, is how you impose yourself as a broker between businesses and the market, just like Google did. If you get it right, you will be whiling away your time sipping rare wines in undisclosed locations as opposed to drinking yogurt in public parks in the name of living it. If you are a truck driver with digital ambitions, this is a shorter path to that billion as opposed to putting up with thankless peasant crowds on public forums. For those staring at retirement in a few weeks, this could be your last chance to be felt. You need not kill yourself with traditional brews trying to ignore the inevitable.
NB: I hope no one is smart enough to query why I don't need that advertising billion.
For individuals dreaming of making online investments, this could be the most opportune moment to venture into the field of advertising. The scheme here involves providing dedicated advertising websites for particular products or product categories. You simply need to troll through Jiji.co.ke to identify products that deserve a category of their own. Specialized advertising comes with a number of benefits for both businesses and customers. For instance, businesses who advertise on such specialized sites are assured of greater exposure of their merchandise when compared to advertising under jiji.co.ke or own website. Second, the adverts placed in a dedicated site will be fairly permanent, meaning that customers can refer to them whenever they want to make purchases. This is unlike the adverts in jiji, which have a short expiry duration. For customers, specialized advertising sites present them with a broad choice under the same location. Here, customers can easily compare varieties, quality, and prices on the same site. For instance, if all tile adverts were featured under the same website, it is easier for customers to make comparisons and arrive at an optimum decision.
The next question might be; how do you get the advertisers to your website? The answer here is simple. Just fish them from jiji. Remember, you are offering them an additional advertising platform that offers better features. One important caveat, which many online entrepreneurs tend to ignore, is to never charge clients before they perceive the value of what you are offering. In this case, the adverts should be free until they build enough following and impact on businesses. When businesses derive real benefits from the advertising, they do not need much persuasion to pay up. And that, ladies and gentlemen, is how you impose yourself as a broker between businesses and the market, just like Google did. If you get it right, you will be whiling away your time sipping rare wines in undisclosed locations as opposed to drinking yogurt in public parks in the name of living it. If you are a truck driver with digital ambitions, this is a shorter path to that billion as opposed to putting up with thankless peasant crowds on public forums. For those staring at retirement in a few weeks, this could be your last chance to be felt. You need not kill yourself with traditional brews trying to ignore the inevitable.
NB: I hope no one is smart enough to query why I don't need that advertising billion.
Last edited:
