As marketing and PR disasters go...

Mwalimu-G

Elder Lister
Number Fever: The Pepsi Contest That Became a Deadly Fiasco
Decades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos. But an error at a bottling plant led to 600,000 winners—and to lawsuits, rioting, and even deaths


Number Fever:
 
Top