Looking at how quickly things have changed over the past 2 decades, some companies had no chance.
I’m just thinking of KPD - Kenya Postel directories- the company that makes the yellow pages directory.
What could they have done coz right now their competition is google. Perhaps maybe it would have been to build a culture around the use of the physical directories, same way guys still buy the daily paper regardless of the fact that all news is also on the internet.
I was curious and looked at their website and they basically have no information that I can’t get more efficiently via google. In fact their information is skeleton compared to google.
I’m just thinking of KPD - Kenya Postel directories- the company that makes the yellow pages directory.
What could they have done coz right now their competition is google. Perhaps maybe it would have been to build a culture around the use of the physical directories, same way guys still buy the daily paper regardless of the fact that all news is also on the internet.
I was curious and looked at their website and they basically have no information that I can’t get more efficiently via google. In fact their information is skeleton compared to google.